Brand Irish: The Global Marketing of Irish Traditions

Why is it that St. Patrick’s Day is the only national holiday that is celebrated in almost every country across the world? Why can Irish pubs be found from Afghanistan to Zimbabwe? It seems that nearly everybody on the planet has some sort of a connection to Ireland.

It’s because being Irish has become a brand; a best-selling, take-the-world-by-storm brand. And while they export many terrific products, their best export by far is their people. For such a tiny country, their impact on the world stage is massive. We examine the birth of brand Irish.

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